119 / I DIE: GARETH PUGH S/S 2010

I’m sure everyone has that one band/group/artist that you loved since the very beginning. You were there loving them when the rest of the world could care less. Your relationship/bond getting tighter over time. You become protective of that bond when the world finally realizes what its been missing out on. You want them to succeed but to stay true to who and what they are. That perfectly describes my relationship with Gareth Pugh. Everyone has their favorite designer, he is mine.

Following his work from Central St. Martins to runways of London and Paris has been amazing. I’m always extra excited to see his collections because he is one of the designers that has a very distinct vision. He knows what he wants to say and doesn’t water it down to please the “mainstream” fashion world. He makes wearable art, simply put. To some it can be over-the-top and ridiculous but to others, myself included, he’s pretty much a genius.

Over time, he gained mainstream attention and became the darling of the fashion world and consistently put out cool fucking clothes like nothing had changed. I loved him even more for that. I have to admit, seeing pop culture starlets such as Beyonce and Rihanna wear his clothing left a bad taste in my mouth. Only because I didn’t want him to become synonymous with that world. I wanted him to be taken as a serious designer and not end up like the Lindsay Lohan at Ungaro situation. Ugh. To put it bluntly, I didn’t think they could do his clothing justice.

I’m coming to realize that if his latest collection is evidence of the result, I don’t mind sharing him with the rest of the world. This is beyond amazing.

So tell me, do you have a favorite designer? If so, let me know who in the comments!