132 / IGIGI'S '16' SHORT FILM

From Igigi’s press release—

Plus-size Brazilian model, Fluvia Lacerda, stars in ‘16’, a short film that challenges the stereotypes of beauty currently set by the film, fashion, and advertising industries. The film is a departure from the norm, as Lacerda is a size 16, rather than the usual size 2.

“Today women think they must fit unachievable molds in order to feel beautiful and sexy”, says Lacerda. “As a curvy woman I have always felt sexy under my skin and this film carries that very message, a message I hope will open people’s minds with regard to how diverse beauty can be.

This provocative film is directed by Mark De Paola, a fashion photographer and director whose portfolio includes Armani and DKNY. Lacerda has modeled for Torrid, Fashion Bug, and Biluzik. In ‘16’ she is shown in the shower, wearing lingerie, and then walking in an evening gown.

The two-minute film was commissioned by IGIGI, a women’s size 12+ fashion apparel retailer. ‘16’ is the first film to be created and produced by a plus size women’s fashion company.

“IGIGI’s philosophy is that every woman deserves to feel beautiful” says IGIGI’s founder and designer, Yuliya Raquel. “Television and fashion magazines are starting to acknowledge that women who are size 12-plus exist, but ‘16’ goes beyond that. We made this film because we believe that curvy women should not only feel acknowledged, but be celebrated, too. It represents how IGIGI sees women— beautiful, sexy and powerful.”

Love, love, LOVE this!